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Tractor Supply Company Promotes Letitia Webster to Senior Vice President of Ecommerce

General News

Tractor Supply Company (“Tractor Supply”), the largest rural lifestyle retail chain in the United States, announced the promotion of Letitia Webster to Senior Vice President of Ecommerce. In this role, Webster will lead the Ecommerce, Omni Channel and Master Data Management business functions to drive a common customer experience across all channels. She joined the Company in 2014 as the Divisional Merchandise Manager for Omni Channel and has served as the Vice President of Omni Channel since March 2015.

“Over the past five years, Letitia has been instrumental in growing our ecommerce business and driving our ONETractor strategy,” said Rob Mills, Executive Vice President, Chief Technology, Digital Commerce and Strategy Officer. “Thanks to her leadership over initiatives such as Buy Online Pickup in Store, online returns and the Stockyard in-store kiosks, we have been able to provide a more seamless shopping experience for our customers with positive results. We congratulate Letitia on this significant milestone and look forward to her continued contributions.”

Prior to joining Tractor Supply, Webster spent 27 years at Sears Holdings Corporation, most recently as Senior Director and General Manager of Online, where she was responsible for marketplace sales growth through category expansion, merchandising and third-party partner acquisition. Webster brings over 30 years of retail experience across merchandising, marketing and ecommerce to her new role.

In 2018, Webster was recognized as one of the Women Changing the Retail World by Retail Leader and as one of the Top Women in Retail Tech by Retail Info Systems.

Webster holds a Bachelor of Science in apparel and textiles from The University of Alabama. She is a member of the NRF Digital Council.

About Tractor Supply Company

Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, has been passionate about serving its unique niche, as a one-stop shop for recreational farmers, ranchers and all those who enjoy living the rural lifestyle, for more than 80 years. Tractor Supply offers an extensive mix of products necessary to care for home, land, pets and animals with a focus on product localization, exclusive brands and legendary customer service that addresses the needs of the Out Here lifestyle. With nearly 32,000 team members, the Company leverages its physical store assets with digital capabilities to offer customers the convenience of purchasing products they need anytime, anywhere and any way they choose at the everyday low prices they deserve. At September 28, 2019, the Company operated 1,814 Tractor Supply stores in 49 states and an e-commerce website at Tractor Supply Company also owns and operates Petsense, a small-box pet specialty supply retailer focused on meeting the needs of pet owners, primarily in small and mid-size communities, and offering a variety of pet products and services. At September 28, 2019, the Company operated 176 Petsense stores in 26 states. For more information on Petsense, visit


May Winn Pilkington – Media Relations – (615) 440-4212

Source: Tractor Supply Company