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Toll Brothers Acquires StoryBook Homes, a Privately-Held Homebuilder in Las Vegas

General News
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Toll Brothers, Inc. (“Toll Brothers” or the “Company”), the nation’s leading builder of luxury homes, announced it has acquired StoryBook Homes, a privately-held homebuilder based in Las Vegas, Nevada. Terms were not disclosed.

The acquisition bolsters Toll Brothers’ strong market position in the dynamic Las Vegas housing market. Founded in 2003 by Wayne Laska and his wife Catherine Laska, StoryBook Homes has built over 1,700 homes in Las Vegas since its inception. The company primarily serves first-time and move-up homebuyers with price points ranging from the mid-$200,000s to over $600,000. StoryBook Homes currently has five active selling communities and owns or controls over 550 lots in the market.

The company’s founders and all of their employees will remain with the company and continue to operate new home communities under the StoryBook Homes brand. Janet Love, current President of StoryBook Homes, will assume the role of Division President of StoryBook Homes as a division of Toll Brothers.

“This acquisition presents an exciting opportunity to quickly add to our already fast-growing Las Vegas operations, while further diversifying our new home offerings and price points in the market,” said Gary Mayo, Group President of Toll Brothers in Nevada. “StoryBook Homes is a quality homebuilder with a great reputation, a talented team, excellent gross margins, and a strong land position. We look forward to adding value to their operations and also leveraging their team’s local experience.”

“We are thrilled to become a part of the incredible Toll Brothers team in Las Vegas,” said Wayne Laska. “Toll Brothers is a company and a brand that is second to none in the homebuilding industry, with the scale, expertise, and financial strength to take our operations to the next level. Moreover, as a company that was also founded as a family-owned business, I know the culture at Toll Brothers will be a great fit for the people and customers of StoryBook Homes.”

Toll Brothers currently builds 16 luxury home communities in the most desirable locations of Las Vegas, with starting home prices ranging from the upper $400,000s to over $1.3 million. For more information, visit

Including the acquisition of StoryBook Homes, Toll Brothers has completed 14 homebuilder acquisitions since 1995.

David Rosen of Long Grove Capital acted as advisor to StoryBook Homes.

About Toll Brothers

Toll Brothers, Inc., a FORTUNE 500 Company, is the nation’s leading builder of luxury homes. The Company was founded over 50 years ago in 1967 and became a public company in 1986. Its common stock is listed on the New York Stock Exchange under the symbol “TOL.” The Company serves first-time, move-up, empty-nester, active-adult, and second-home buyers, as well as urban and suburban renters. Toll Brothers builds in 24 states: Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Idaho, Illinois, Maryland, Massachusetts, Michigan, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, and Washington, as well as in the District of Columbia. The Company operates its own architectural, engineering, mortgage, title, land development, golf course development, smart home technology, and landscape subsidiaries. The Company also operates its own lumber distribution, house component assembly, and manufacturing operations. 2021 marks the 10th year Toll Brothers has been named to FORTUNE magazine’s World’s Most Admired Companies® list. Toll Brothers has also been honored as Builder of the Year by Builder magazine and is the first two-time recipient of Builder of the Year by Professional Builder magazine. For more information visit Toll Brothers discloses information about its business and financial performance and other matters, and provides links to its securities filings, notices of investor events, and earnings and other news releases, on the Investor Relations section of its website


Frederick N. Cooper – Media Contact – – (215) 938-8312

Source: Toll Brothers, Inc.