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River City Millwork Launches New Website and Interactive Catalog

General News
ADENTRA Logo - Stocking Wholesaler Distributor / Retail Lumber Yard

River City Millwork, a top-notch regional distributor of distinctive high-quality doors, windows and millwork, launched its new website today.

The newly enhanced website features a contemporary design, an enhanced product finder, a custom door configurator, and beautifully presents River City Millwork’s extensive line of door, window, and millwork products. River City Millwork, a division of Rugby Architectural Building Products, distributes or produces a wide variety of unique exterior door entry systems, interior pre-hung doors, fire-rated doors, windows, stair parts, and related millwork products to retailers and dealers.

The debut of the website coincides with the release of a new interactive catalog which showcases River City Millworks’ key products by category.

“The new River City Millwork website more accurately reflects the company and creates a road map for moving forward,” said River City Millwork Branch Manager Tim Zumbro, “Since 1990, River City Millwork has strived to provide the best service and products to our customers. The new website allows easier access to product information, including our interactive catalog, plus our online door configurator, and quick access to the sales team.”

Key features of the new include:

  • Ability to conduct a targeted search among River City Millwork’s wide selection of
    products by product type or brand name.
  • Vendor microsites that allow visitors to browse the products offered by River City
    Millwork’s key supplier partners. Each microsite has a dedicated section that includes downloadable product catalogs.
  • Online custom door configurator that can be accessed from the office or jobsite to help estimate project costs.
  • Inspirational galleries highlight the latest products from top brands.
  • For our valued Spanish-speaking customers, the site is viewable in Spanish.

Key features of the new digital catalog include:

  • Ability to view the catalog online any time and anywhere.
  • The catalog is “evergreen,” meaning that the content is regularly updated. No matter when the catalog is opened, the information is current.

“Over the last 30 years, River City Millwork has been a distribution cornerstone of the door and millwork sector in the Midwest,” said Rod Beason, Regional VP – Rugby Architectural Building Products. “The new River City Millwork website maintains our position as a leader in the region and lays the foundation for future growth by providing our valued customers with convenient access to products and services that best suit their business needs.”

About Rugby Architectural Building Products

Rugby Architectural Building Products operates as a division of ADENTRA. Rugby has a network of 26 regional customer service centers, plus five window and door manufacturing and distribution facilities, serving more than 30,000 customers in 41 states.


ADENTRA is one of North America’s largest distributors of architectural products to fabricators, home centers and professional dealers servicing the new residential, repair and remodel, and commercial construction-end markets. The company currently operates a network of 86 regional customer service centers in the United States and Canada consisting of five industry-leading flagship brands: Hardwoods, Rugby Architectural Products, Paxton Lumber, Novo Building Products, and Mid-Am Supply. ADENTRA common shares are listed on the Toronto Stock Exchange under the symbol “ADEN.” Visit


Gord Clough – Director of Marketing –

Source: ADENTRA Inc.