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Do it Best Strengthens Marketing Team to Drive Member Sales

General News

Do it Best Corp. has named three leaders to new roles as the company strengthens its Consumer Marketing team to fuel sales growth for its member-owners. Effective immediately, Andrew Hufford serves as the Planning & Production Manager, Corbin Prows is the Product Development Manager, and Justin Hanford becomes the company’s new Sales & Service Manager.

Hufford’s role involves leading the overall development of the Do it Best marketing strategy and data analytics, while overseeing the creative design for their industry-leading mix of print-based tools. Prows is responsible for the development of all consumer facing retail marketing programs for members, including ecommerce, bank card, customer loyalty, rental, social media integration and more. Hanford leads a team of marketing consultants and sales representatives who collaborate with members to maximize their stores’ top sales periods with the implementation of dynamic marketing solutions.
“Do it Best already has the most flexible, scalable, affordable, and customizable marketing programs available for independent home improvement retailers,” said Rich Lynch, vice president of Marketing for Do it Best. “This alignment of proven leaders will enhance our ability to help our members target their customers with the right products and services and earn the greatest return on their marketing spend.”
About Do it Best Corp.
Based in Fort Wayne, Ind., Do it Best Corp. is the only U.S.-based, member-owned comprehensive and fully integrated hardware, lumber and building materials buying cooperative in the home improvement industry. With annual sales nearing $4 billion, Do it Best Corp. is the fastest growing co-op in the industry, serving thousands of member-owned locations across the United States and in more than 50 other countries.
Randy Rusk – Communications Director – – (260) 748-5307
Source: Do It Best Corp.