Our Leadership

Blue Book Services Officers

Left to right: Doug Nelson, Mark Erickson, Jim Carr, and Larry McDaniel

Nearly a Century of Experience

Jim Carr, President and CEO
Jim serves as the President and CEO of Blue Book Services, Inc. and is closely involved with all aspects of the organization, ensuring fulfillment of the corporate vision. Through the divisions of the organization, Jim is committed to providing the best resources for businesses to succeed. Jim has an MA in Administrative Sciences from Yale University, and an MA in Religion from Yale Divinity School, New Haven, CT. He has three decades of experience with the organization, serving the fresh fruit and vegetable industry.

Mark Erickson, Sr. Vice President and CIO
Serving as Sr. Vice President and working closely with the leadership team as CIO, Mark leads the Information Services Division. Consisting of the content, publications, and technology teams, Mark facilitates business development by formulating strategies and objectives related to IT for both business processes and membership features and innovations. Mark has an MBA from North Park University, Chicago, IL, and over 20 years’ experience with the company, serving the produce industry.

Doug Nelson, Vice President, Special Services
Doug serves as Vice President of our Special Services Division which provides trading assistance, collection assistance, and dispute resolution to members. Doug was previously an investigator for the U.S. Department of Agriculture and is an attorney specializing in commercial litigation. Doug graduated with honors from Loyola University of Chicago’s School of Law, and has more than 10 years experience serving the fresh fruit and vegetable industry.

Larry McDaniel, Vice President, Finance/Controller
Larry serves as Vice President of Finance and Controller, overseeing all aspects of accounting and finance, as well as internal office services. He earned a BA in Business Economics from Benedictine University, Lisle, IL, and an MBA in Finance from DePaul University in Chicago. Larry has more than 30 years’ experience in commercial credit and finance, including over two decades with Blue Book Services in Ratings and Accounting, and five years in commercial banking.