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Home Hardware Announces Two New Directors in Marketing

General News

Home Hardware Stores Limited (“Home Hardware” or the “Company”) is thrilled to announce the addition of Chris Parsons and Michael Gawtrey to Home Hardware’s Marketing department, effective immediately. Chris Parsons joined Home Hardware as Director, e-Commerce Marketing on April 23, 2019. Michael joined the Marketing team as Director, Loyalty & CRM – Pro & Consumer on May 6, 2019. Both Chris and Michael will report directly to Rob Wallace, Senior Director, Marketing.

“We are thrilled to welcome Chris Parsons and Michael Gawtrey to our marketing team,” said Rob Wallace, Senior Director, Marketing, Home Hardware Stores Limited. “We believe they both bring extensive experience in retail marketing, ability to lead with cross functional collaboration and forward-thinking leadership styles. Both Chris and Michael are well suited to help us build the best marketing program for independence in the industry.”

About Chris Parsons

Chris Parsons has 15 years of digital marketing experience. Previously, Chris successfully led many notable digital transformations and was a key member of the leadership team to launch Chris’ latest achievements were in the Pets category where he greatly increased Big Al’s, and then Ren’s Pets online sales while working cross-functionally with store teams. In his new role as Director, e-Commerce, he is responsible for the strategic direction of Home Hardware’s online digital strategy.

Chris Parsons

About Michael Gawtrey

Michael brings a wealth of industry experience to Home Hardware. He was recently Senior Director, Consulting for Relation1 where he guided his clients in the evolution of their loyalty & CRM strategies, personalization efforts and customer marketing programs. Prior to that role, he held leadership positions in CRM and Loyalty at Home Depot, Canadian Tire and Loyalty One/Air Miles. In his new role as Director, Loyalty & CRM – Pro & Consumer at Home Hardware, he is responsible for driving the strategies for loyalty and engagement for both PRO and DIY consumers.

Michael Gawtrey

About Home Hardware Stores Limited

Home Hardware Stores Limited is Canada’s largest Dealer-owned hardware, lumber, building materials, and furniture home improvement retailer with close to 1,100 stores under the Home Hardware, Home Building Centre, Home Hardware Building Centre and Home Furniture banners. Founded in 1964 in rural St. Jacobs, Ontario, Home Hardware remains 100% Canadian owned and operated. Through the Home Hardware network, Dealer-Owners have access to 55,000 quality, brand name and private label products, a state-of-the-art distribution system and extensive marketing and training programs. Offering a mix of tradition and innovation, Home Hardware Stores Limited has received designation as one of Canada’s Best Brands and Best Managed Companies and is committed to helping Canadians with all of their project needs. More information about the company is available at


Jessica Kuepfer – Public Relations Manager – – (519) 664-4612

Source: Home Hardware Stores Ltd.