Clayton Alabama Merges Two Great Brands
Clayton Home Building Group®, national builder of off-site and on-site built homes, is excited to announce its latest commitment to elevating the manufactured housing industry. Clayton Home Building Group will transform its Cavalier home building facility into a redesigned, over 300,000 sq. ft., super facility that will be called Clayton Alabama. This state-of-the-art facility will build two of Clayton Home Building Group’s most distinguished brands, Southern Energy Homes and Cavalier.
Clayton Home Building Group will be investing upwards of $4 million to create a unique production environment that creates higher product value at a more competitive price. Other efficiencies include improved customer experience and enhanced and timely service offerings.
Clayton Alabama will combine teams from its SE Addison and Cavalier Home Building Facilities to form a highly-skilled and experienced workforce dedicated to building competitive, top-of-the-line products with a focus and commitment to quality and craftsmanship.
Clayton Alabama will build homes that include premiere features such as finished drywall, custom cabinetry, innovative exteriors and designs. Additionally, this facility will be building the industry’s CrossMod™, which appraises and finances the same as a site-built home.
“Our goal is to bring our customers and retail partners, an improved, competitive product that will directly benefit them,” said Rick Boyd, President of Manufacturing and COO of Clayton Home Building Group. “We are concentrating all of our efforts toward making this facility the best of the best, from our highly-skilled workforce to precise and efficient systems and procedures.”
Both brands will retain their signature characteristics and will support their separate distribution bases of retail partners through their own individual sales and marketing departments. A key part of the structure of Clayton Alabama is that both the Southern Energy and Cavalier brands will continue with separate sales leadership and support who are responsible for design innovation. This distinction of brands allows each one to continue with their own legacies of unique and trendsetting offerings.
To learn more about Clayton, visit www.claytonhomes.com.
Founded in 1956, Clayton is committed to opening doors to a better life and building happyness® through homeownership. The company is a diverse home builder committed to quality and durability, offering traditional site-built homes and off-site built housing – including modular homes, manufactured homes, CrossMod™ homes, tiny homes, college dormitories, military barracks and apartments. All Clayton Built® homes are proudly designed, engineered and assembled in America. In 2019, Clayton delivered 51,964 homes to families across the country. Clayton is a Berkshire Hathaway company. For more information, visit claytonhomes.com.
Source: Clayton Homes, Inc.