Manufacturers Reserve Supply Partners With Waska
Manufacturers Reserve Supply (“MRS”), built on a foundation of 90 years of tradition and reliability, announced an exciting new partnership with Waska to distribute their products to MRS’s entire footprint. Beginning in January 2021, MRS will offer the full Waska line of wood products, featuring their pre-finished eastern white cedar shingles.
“We have been selling wood products for four generations,” explained Brian Boyd, President at MRS, “We now have a unique opportunity to bring our customers a new choice in pre-finished eastern white cedar shingles. A choice that we feel homeowners, contractors and retailers will prefer. We will work diligently in the market to create demand for Waska and look forward to our new partnership with the Waska team.”
MRS has always considered the value that a product would have for the entire distribution channel before bringing it into their portfolio. They examine every possible impact for the consumer, the contractor, the retailer and for MRS. The entire management team is confident that bringing Waska to market affords new value propositions that they are already talking to the chain about.
“Expanding our focus into MRS’s territory is an exciting opportunity for Waska,” said Ben LeVasseur, Sales and Marketing Director at Waska. “We have been manufacturing eastern white cedar shingles for over 50 years. During the last 20, we have perfected the pre-finishing process and now offer our valued customers an almost limitless selection of colors, available in numerous finishes. By partnering with MRS, we can take advantage of their first in class distribution facility, top notch sales team and dedication to excellence.”
Waska products will be available for purchase through MRS as of January 1, 2021. Please visit www.mrslumber.com for more information.
Source: Manufacturers Reserve Supply, Inc.