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Parksite Adds Versetta Stone to Exterior Products Lineup in Florida

General News

Parksite, is pleased to announce the market expansion of Versetta Stone mortarless stone veneer out of its Lakeland, FL location, providing coverage throughout the state of Florida. Parksite also distributes Versetta Stone through its locations in Baltimore, MD, Garner, NC and North Brunswick, NJ. This added territory adds a reliable supply of this popular product. Versetta Stone siding panels provide the beauty and texture of authentic stone masonry in a panelized, mortarless format, which is easily installed by traditional carpenters and siding contractors.

Parksite Product Development Manager Dan Olson stated, “Versetta Stone provides a unique opportunity for our dealer network, allowing the channel to bring the coveted look of stone to homes in a panel suitable for traditional siding installers and contractors. We’ve had success introducing the material in the Mid-Atlantic and Northeast and look forward to expanding its availability to our customers in the state of Florida”.

“We pride ourselves on being the premier partner to leading manufacturers in the building industry. And we are extremely proud to have been selected to represent the Versetta brand”, stated Bob Higgins, Senior Vice President of Sales for Parksite. “Enhancing our partnership with Boral enables us to build on our portfolio of leading brands and offer our customers the highest quality and most innovative products in the industry.”

Parksite firmly believes their competitive advantage is directly attributable to their employees. According to CEO, Ron Heitzman, “Every one of our Associates is dedicated to contributing to the success of both our customers and our suppliers. Owners produce the best results with integrity and honesty, and by doing that Parksite is successful as well. The dedication and excitement that is generated when everyone is an owner is extraordinary.”

About Parksite

Founded in 1971 by John Morrisroe and Ray Biggins, Parksite is 100% employee-owned. According to Ron Heitzman, CEO, “Our commitment has been, and will always be, to create demonstrable value for our customers, suppliers and shareholders. Growth and sustainability are important to all of our stakeholders, and we will deliver both.” Parksite has 21 locations and over 725 employee-owners. More information about the company and its products is available at

About Boral Building Products

Boral Building Products is a division of Boral North America, the North American arm of Boral Limited, an international building products and construction materials group with three strong divisions: the high-performing, well-positioned construction materials business of Boral Australia; USG Boral, a fast-growing plasterboard joint venture in Asia, Australia and the Middle East; and Boral North America, a scaled and growing building products and fly ash business. A leader in exterior building materials, Boral North America has earned its reputation one product at a time, helping builders grow their businesses with quality bricks, stone, stone veneer, roofing, siding, shutters, and trim. The Boral Building Products division comprises 11 well-known exterior product brands: Atlantic® Premium Shutters, Builders Edge®, Foundry® Specialty Siding, Kleer® Lumber, Mid-America Siding Components®, SturdiMount®, Tapco Tools®, TruExterior® Siding & Trim, Vantage®, Versetta Stone®, and Wellcraft Egress Systems®. For more information, visit


Elizabeth Wheeler – Communications Manager –

Source: Parksite, Inc.