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Home Hardware Announces New Vice President, Marketing

General News

Home Hardware is pleased to announce the appointment of Laura Baker to Vice-President, Marketing, effective Monday, September 20, 2021.

Laura Baker

“Laura’s passion for retail, coupled with her ability to turn data-driven insights into effective marketing strategies that drive awareness, consideration, purchase and loyalty make her well positioned to lead our programs,” says Kevin Macnab, President and CEO, Home Hardware Stores Limited. “As we continue on our journey to be the most trusted and preferred home improvement retail brand, Laura has the leadership skills and knowledge we require to deliver on our business and growth strategies.”

Laura will be responsible for all activities related to Home’s brand identity and marketing strategy including flyers, brand/product management, traditional and digital media, promotion, loyalty and CRM, Package Sales, Installed Sales, Architectural Solutions and PRO Marketing.

“I am delighted to join Home Hardware to lead the marketing at such an iconic Canadian brand, especially during this time of growth and transformation,” says Laura Baker. “There is a tremendous opportunity to leverage customer insights, channel performance data and brand insights to drive results on Home Hardware’s exciting journey.” As part of the Leadership Team, Laura will report to Kevin Macnab, President and CEO, Home Hardware Stores Limited.

Laura Baker Biography:

Laura is a retail marketing expert with over 20 years of experience leading and growing world-class brands. Prior to joining Home Hardware, Laura held a variety of marketing and executive roles at Edward Jones Canada, Sleep Country Canada, and Tim Hortons.

About Home Hardware Stores Limited

Home Hardware Stores Limited is Canada’s largest Dealer-owned hardware, lumber, building materials, and furniture home improvement retailer with close to 1,100 stores under the Home Hardware, Home Building Centre, Home Hardware Building Centre and Home Furniture banners. Founded in 1964 in rural St. Jacobs, Ontario, Home Hardware remains 100% Canadian owned and operated. Through the Home Hardware network, Dealer-Owners have extensive distribution and marketing capabilities as well as access to thousands of quality, brand name and private label products. Home Hardware Stores Limited has received designation as one of Canada’s Best Brands and Best Managed Companies and is committed to helping Canadians with all of their project needs. More information about the company is available at

Source: Home Hardware Stores Ltd.