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Jake Loftis Joins AHF Products as New Chief Operating Officer

General News
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AHF Products, a leading manufacturer of hardsurface flooring solutions in North America, welcomes Jake Loftis as its new Chief Operating Officer.

“We are committed to growing both organically through operations excellence and through smart acquisitions,” said AHF Products CEO Brian Carson, who is doubling down on the operations segment of the business to strengthen the AHF Products team and accomplish growth goals.

Since its inception, AHF Products has grown rapidly in both the residential and commercial flooring segments by innovating and broadening its product offerings through its world class brands, manufacturing capabilities and channels of distribution. AHF Products’ acquisition last summer of certain Armstrong Flooring, Inc., assets expanded its footprint and sets the company and its customers up for profitability and growth. The acquisition followed that of J. Michael and LM Flooring (Cambodia), Parterre Flooring Systems in 2021 and American OEM. AHF Products continues its strategy of serving customers by offering sought-after products and providing channel segmentation.

In the role of COO, Jake will have overarching responsibility for the critical areas of Manufacturing Operations, EH&S, Supply Chain, Procurement, Quality, Logistics, Product Innovation and Continuous Improvement.

“Jake is a decisive, growth-focused executive with remarkable operations leadership experience with a focus on manufacturing, supply chain, distribution, transportation, and customer service. He is adept at bringing strategic vision and innovative approach to achieve customer-focused goals, business transformation and revenue expansion,” said Carson.

Loftis brings a wealth of experience in both product innovation and productivity. His career spans 33 years of military and corporate leadership experience. Loftis has been a top contributor to the success of major brands like Milwaukee, Hover, WeatherGuard®, DeWalt ®, Sharpie ®, Irwin, Werner ®, Rubbermaid ®, Porter Cable ®, Black & Decker®, Graco ® and Lenox ®. Loftis also is a U.S. Army Veteran, Six Sigma Blackbelt, certified Project Manager and Leadership Coach.

For more than a century, AHF Products’ brands, such as Bruce®, Armstrong Flooring™, Hartco®, Robbins® and others, have been known in America as leaders in hardsurface flooring solutions. The company’s trusted, nationally recognized brands include solid and engineered hardwood flooring, wood-look luxury vinyl flooring, and next-generation flooring solutions. AHF Products manufactures 100% of its solid hardwood flooring in the USA, along with a large offering of engineered hardwood flooring and resilient flooring. Headquartered in Mountville, Pennsylvania, AHF Products has eight manufacturing operations across the United States as well as a factory in Cambodia and employs over 2,200 people.

About AHF Products

AHF Products is a leading hardsurface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood and vinyl flooring markets. With decades of experience in award-winning flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, innovation, and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce®, Armstrong Flooring(TM), Hartco®, Robbins®, LM Flooring®, Capella®, Homewood®, Hearthwood®, Raintree®, Autograph™, Emily Morrow Home™ and tmbr®. Our commercial brands include Bruce Contract™, Hartco Contract™, AHF Contract™, Armstrong Flooring™ and Parterre®. Armstrong Flooring™ and the Armstrong Flooring™ logo are under license from AWI Licensing, LLC. Sharpie® is a trademark of Sanford Holding LLC. Werner ® is a trademark of Werner Technologies, Inc. Rubbermaid® is a trademark of Rubbermaid, Inc. Black & Decker®, Dewalt®, Porter Cable®, and Lenox® are trademarks of The Black & Decker Corp. Graco® is a trademark of Graco Children’s Products Inc. All other marks are owned by AHF, LLC, its affiliates, or subsidiaries. All rights reserved.

Source: AHF, LLC