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TAL Holdings Promotes Executive Leaders

General News
TAL Holdings - Retail Lumber Yard

TAL Holdings, one of the fastest growing family-owned building material centers in the Pacific Northwest, announced the promotion of two key team members. Vernon Shallenberger has been promoted to the position of vice president of sales and operations, and Dana Cowart has been named vice president of technology and acquisition integration.

Vernon Shallenberger & Dana Cowart
Vernon Shallenberger & Dana Cowart

In this new role, Vernon Shallenberger will be responsible for managing TAL’s operations, marketing, and merchandising to ensure the company meets its sales, financials, and operational goals. Shallenberger started as director of operations with TAL in May 2022. He has over 30 years of experience in the LBM and retail industries. Prior to TAL, he spent 15 years at White Cap in roles ranging from branch manager to area operations manager where he was responsible for the daily operations of locations in Arizona, New Mexico, Texas, and Nevada.

Dana Cowart has been named vice president of technology and acquisition integration, a pivotal role that will see Cowart managing TAL’s business information systems (“BIS”) and inventory, as well as developing a team to support the company’s acquisition strategy. Cowart will work closely with Dave Dittmer, managing director of acquisitions. During Cowart’s eight years at TAL, he has served in a variety of roles, including branch manager, director of operations, and vice president of sales and marketing.

About TAL Holdings

Based in Vancouver, Washington, TAL Holdings is a family-owned company helping to build better communities. At its 29 building material centers located throughout the Pacific Northwest, TAL creates a positive experience for its customers—pros and homeowners alike—by providing guidance for innovative, smart building solutions. TAL’s family of brands include Badger Building Center, Bayview Building Supply of Elma, Best Built Builders Supply, Browne’s Home Center, Gerretsen Building Supply, Lake Chelan Building Supply, Marson and Marson Lumber, Midway Building Supply, Miller’s Home Center, Mount Vernon Building Center, and Tum-A-Lum Lumber.


Katherine Cornelius – Marketing Director – – (360) 600-1232

Source: TAL Holdings, LLC