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The RONA Foundation Launches New Community Initiative

General News
RONA, Inc. Logo Lumber Retailer

The RONA Foundation, which oversees the philanthropic activities of RONA Inc., a leader in the residential renovation sector in Canada operating the Lowe’s, RONA and Réno-Dépôt banners, will celebrate its 25th anniversary on May 12. To mark the occasion, the foundation chose to redefine its mission in order to give a whole new meaning to its activities. In addition, the organization is taking advantage of this important milestone to launch Building with Heart, a brand new community initiative that will help eight non-profit organizations (NPOs) across the country.

Rona Foundation Lumber Retailer

A new mobilizing mission

“To celebrate the quarter century of the foundation, we have chosen to adopt a new mission fully aligned with the activities of RONA inc. and which will act as a mobilizing factor for our employees as well as our suppliers, our affiliate dealers and our customers,” explains Jean-Sébastien Lamoureux, Senior Vice-President, Affiliate Dealers, Wholesale and Public Affairs at RONA inc. and Chairman of the Board of Directors of the RONA Foundation.

The RONA Foundation now wishes to contribute to improving the quality of life of Canadians in need by revitalizing their living environments or by facilitating access to housing. It seeks more specifically to help victims of domestic violence and their children, low-income families and people with special needs or mental health issues.

Building with Heart: Celebrating by Giving Back

The brand new Building with Heart donation program aims to help eight non-profits across the country – one for each province or region where RONA has stores – in carrying out projects aligned with the foundation’s mission. “It’s important for us to give back to our communities because it’s thanks to them that RONA has been part of the Canadian economic landscape for more than 80 years,” adds Josée Lafitte, Director of the RONA Foundation. Remember that RONA and its foundation donate approximately $4 million annually to charities across the country. “Everyone at RONA is really excited about this new program, which will allow us to have an even more significant impact with populations in need. Having a safe roof over your head is a basic need. Nevertheless, so many people don’t have access to it. We want to help change that,” she added.

From May 12 to June 9, 2023, organizations wishing to benefit from the Bâtir avec cœur program are invited to submit their application by completing the form available here . The projects selected by the program’s selection committee will be unveiled during the summer of 2023. In total, the selected NPOs will share the sum of $500,000. “What a great boost to organizations that play an essential role in their communities,” says Lafitte.

Go to to learn more about the RONA Foundation and its activities. To share this news on social media, please use (Facebook ), @RONA (LinkedIn) and @RONA inc (Twitter).

About RONA Inc.

RONA inc. is a leader in the Canadian home renovation industry headquartered in Boucherville, Quebec. The RONA inc. exploit or servesome 450 corporate and affiliated stores under the Lowe’s, RONA, Réno-Dépôt and Dick’s Lumber banners. Boasting a rich and long history, RONA inc. has been supporting Canadians in their renovation and construction projects since 1939. To achieve this, the company relies on a team of 26,000 employees, to whom it strives to offer a work environment inclusive where everyone is invited to contribute. RONA inc. has been on the list of the best employers in the Montreal region since 2021. In addition, thanks to its continuous efforts in terms of sustainable development, the company received the Mercure Sustainable Development Strategy in 2022 and is recognized as one of the most eco-friendly in Canada. To learn more about the company, visit the .