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New from Parterre®: Unfazed™ Luxury Flooring Offers No Acclimation & Enhanced Durability

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AHF Products®, a leading manufacturer of hard surface flooring for residential and commercial interiors, introduces Unfazed™Luxury Vinyl Flooring into its Parterre® brand. Made in the USA, in Lancaster, Pa., Unfazedprovides the ultimate flexibility in a durable, minimal maintenance design.

Requiring no acclimation, Unfazed Luxury Vinyl is the preferred solution for a quick and easy install. The proprietary core provides superior indent resistance and exclusive Optique™ Coating offers superior scuff, scratch, and stain resistance.

“Unfazed is always ready to be installed. No acclimation is required, and installation is fast and uncomplicated,” says Yon Hinkle, Vice President-Product Management, AHF Products.

While luxury vinyl plank flooring is a great option to withstand fluctuating temperatures and is heat resistant up to 100 degrees Fahrenheit, Unfazed luxury flooring is heat resistant up to 160 degrees Fahrenheit which is critical if treating an area for bed bugs. Temperatures of 110-130 degrees Fahrenheit are necessary to kill adults and eggs, so it is important that the floor can withstand high heat without sustaining damage, especially in multifamily housing where many units and multiple occupants can be impacted. In addition, Unfazed can be installed on any level, making it perfect not only for multi-family, but also for Main Street applications. “This collection combines our design and segment expertise to solve customers’ needs for high-performing, budget-driven choices,” says Hinkle. 

Practicality and stand-out performance does not mean it sacrifices visual appeal. Naturalistic designs and a classic color palette provide ideal choices for multi-family and other commercial environments. The collection offers the perfect mix of colors and designs to match every style. Seven designs feature trending wood visuals in an alluring array of colors from neutrals to greys in dark and light wood tones.

“The Parterre brand’s innovative flooring designs and our comprehensive solutions deliver exceptional interior spaces that surpass clients’ expectations,” says Sandra Drake, Regional VP Commercial Sales.

Parterre is available exclusively from Spartan Surfaces, a subsidiary of Floor & Decor, a specialty flooring supplier headquartered in Bel Air, MD, with coverage in over eighty-five percent of the United States.

For further information, visit

About AHF Products

AHF Products is a leading hard surface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood, tile, and vinyl flooring markets. With decades of experience in award-winning flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, innovation, and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce®, Armstrong Flooring™, Hartco®, Robbins®, LM Flooring ®, Capella®, HomerWood®, Hearthwood®, Raintree®, Autograph®, Emily Morrow Home®, tmbr®, Crossville®, and Crossville Studios®. Our commercial brands include Bruce Contract™, Hartco Contract™, AHF Contract®, Armstrong Flooring, Parterre®, Crossville® and Crossville Studios®. Headquartered in Mountville, Pennsylvania, with manufacturing operations across the United States and in Cambodia, AHF Products employs over 3,000 dedicated team members.

Armstrong Flooring™ and the Armstrong Flooring™ logo are under license from AWI Licensing, LLC. All other marks belong to AHF, LLC, its affiliates, or subsidiaries. All rights reserved.


Michele Zelman – Media Contact – – (917) 626-9091

Source: AHF, LLC