Ace Retail Holdings Announces Promotions

Ace Retail Holdings, the parent company of Westlake Ace Hardware, Great Lakes Ace Hardware, and several other retail hardware brands, recently announced two key promotions.

Jennifer Schadegg – Director of Merchandising

Jennifer Schadegg has been promoted to director of merchandising for Ace Retail Holdings. She joined Westlake Ace Hardware in 2019 as a senior category manager and was named director of merchandising for Westlake Ace Hardware in 2022. In her new role, Schadegg will oversee category management and merchandising for all of Ace Retail Holdings’ 250+ Westlake Ace and Great Lakes Ace stores nationwide. Schadegg studied at Idaho State University and is currently pursuing a degree in organizational leadership from Colorado State University.

Alicia Weber – Senior Director of Marketing

Alicia Weber has been promoted to senior director of marketing for Ace Retail Holdings. Weber joined Westlake Ace in 1993 as a marketing intern and has played a key role over the past 31 years in shaping the company’s marketing strategy, from creative development and media buying to leading the company’s digital transformation. Weber was most recently the director of marketing for Westlake Ace. In her new role, she will lead the integrated marketing teams for Westlake Ace and Great Lakes Ace as the company continues to shift to a “digital first,” customer-centric marketing approach. She holds a Bachelor of Science degree in advertising from The University of Kansas in Lawrence, Kansas.

“Jennifer and Alicia have made significant contributions to the growth and success of Westlake Ace Hardware,” said Laura Byrne-Harris, vice president of merchandising and marketing for Ace Retail Holdings. “As we continue the journey of integrating the Westlake Ace and Great Lakes Ace businesses under the Ace Retail Holding umbrella, their passion and strong leadership will be key in driving continued growth and operational excellence across our brands.”

About Ace Retail Holdings

Ace Retail Holdings owns more than 250 hardware stores throughout North America – operating Westlake Ace Hardware, Great Lakes Ace Hardware, and other store brands. A wholly-owned division of Ace Hardware Corporation, the company is headquartered in the Kansas City area. For nearly 120 years, Westlake Ace Hardware has been the helpful neighborhood hardware store countless generations have counted on for power and hand tools, fasteners, paint, plumbing, lawn care, pet, electrical supplies, and BBQ grills and accessories. Westlake lives the Ace Helpful Promise every day by delivering reliable service, helpful advice, and products so its customers and neighbors get their projects done right every time. The company currently owns more than 175 stores in 13 states. Founded in 1946 and headquartered in Farmington Hills, Mich., Great Lakes Ace Hardware is driven by the belief that its neighborhood hardware stores should improve lives and communities. The company’s helpful neighborhood hardware stores live the Ace Helpful Promise every day by delivering reliable service, a localized product mix, and helpful advice. The company owns more than 70 stores in four states.

Contact:

Tom Mentzer – Mentzer PR Group – (913) 626-9066 – tmentzer@mprg.biz

Source: Ace Retail Holdings, LLC