15 New Stores Now Display the RONA+ Colors

Alexandre Pronovost, or rather “Mike at RONA”, joined the employees to celebrate this new departure towards RONA+

RONA Inc., a leader in the Canadian home improvement sector, operating and serving some 425 corporate and affiliated stores , celebrated the conversion of 15 new stores to the RONA+ banner. The company, which made RONA its sole retail emblem in the country last October, is thus continuing the repositioning of its brand, which has a rich history of more than 85 years and is deeply rooted in communities across Canada.

“Our brand resonates with Canadians, and the improved store concept presented by RONA+ has charmed our customers. The stores that have been converted in Quebec and across the country are enjoying success. The enthusiasm for our brand in recent months is a testament to our efforts, and I am very proud of it,” said JP Towner, President and CEO of RONA Inc. 

RONA+ offers an enhanced home improvement experience to both PRO customers and home renovators thanks to great prices, a range of products with remarkable designs, flexible payment options, and more. Other pluses include dedicated spaces for popular brands like DeWalt, improvements to the kitchen and seasonal departments, and a complete redesign of the PRO department.

“Mike at RONA” was there!

Alexandre Pronovost, the actor who plays “Mike at RONA” in the new RONA commercial launched last March, joined management and about a hundred employees at RONA+ in Granby to celebrate this new beginning. Event attendees, some of whom were humming the earworm “Mi-Mi-Mi-Mike at RONA,” were able to meet in person the man who has become very popular in Quebec.

The newly converted stores are located at the following locations:

• RONA+ Carrefour Laval – 3065, boul. Le Carrefour, Laval (QC)
• RONA+ Saint-Laurent – ??3600 Côte Vertu Blvd., Saint-Laurent (QC)
• RONA+ Saint-Bruno-de-Montarville – 1221, boulevard des Promenades, Saint-Bruno (QC)
• RONA+ Trois-Rivières – 4025, Récollets Blvd., Trois-Rivières (QC)
• RONA+ Chicoutimi – 465, boul. du Royaume Ouest, Chicoutimi (QC)
• RONA+ Gatineau – 777, de la Cité Blvd., Gatineau (QC)
• RONA+ Mascouche – 175, montée Masson, Mascouche (QC)
• RONA+ Galeries d’Anjou – 7273, boulevard des Galeries d’Anjou, Anjou (QC)
• RONA+ Gatineau (Le Plateau) – 165 Plateau Blvd., Gatineau (QC)
• RONA+ Joliette – 2000 Firestone Blvd. East, Notre-Dame-des-Prairies (QC)
• RONA+ Saint-Eustache – 440, rue Dubois, Saint-Eustache (QC)
• RONA+ Saint-Jean-sur-Richelieu – 170, rue Moreau, Saint-Jean-sur-Richelieu
• RONA+ Granby – 200, rue Saint-Jude Nord, Granby (QC)
• RONA+ Rimouski – 385, Arthur-Buies Blvd. East, Rimouski (QC)
• RONA+ Brossard (Dix30) – 9800, boul. Leduc, Brossard (QC)

To share this news on social media, please use  @RONAFR  (Facebook),  @RONA  (LinkedIn) and  @RONAinc  (X).

About RONA

RONA inc. is one of Canada’s leading home improvement retailers headquartered in Boucherville, Québec. The RONA inc. network operates or services some 425 corporate and affiliated dealer stores under the RONA+, RONA, Réno-Dépôt, and Dick’s Lumber banners. With a long and rich history, RONA inc. supports Canadians in their home improvement and construction projects since 1939. To achieve this, the company relies on a team of 21,000 employees, to whom it strives to provide an inclusive workplace where everyone is invited to contribute. RONA inc. has been one of the Montréal region’s Top Employers since 2021. As a result of its ongoing efforts in sustainable development, the company is recognized as one of Canada’s Greenest Employers. To learn more about the company, visit the website www.ronainc.ca.

Source: Rona Inc.