RONA Wins the “E-Commerce Experience” Award at the “Excellence in Retailing Awards” Gala

RONA Inc., a leader in the Canadian home improvement sector, won the “E-Commerce Experience” award from the Retail Council of Canada at the Excellence in Retailing Awards gala held on June 3. This award recognizes RONA’s innovative leadership in digital retailing, specifically celebrating the launch of its new AI-powered search tool on rona.ca.

This optimized search experience has brought measurable improvements in customer satisfaction, helping consumers find the right products quickly and more intuitively. This is a key step in RONA’s ongoing efforts to enhance its digital capabilities.

“I would like to congratulate the teams involved in this project for this well-deserved award,” said JP Towner, President and CEO of RONA Inc. “I am proud to see their efforts and creativity recognized nationally. But above all, I am delighted to see the results of this project with our customers, whose satisfaction has increased significantly. The quality of the search tool is essential for a good digital experience. Thanks to this project, RONA is firmly positioning itself as the leader in its industry in e-commerce,” he added.

Artificial intelligence at the service of customers

As part of its digital transformation strategy, RONA launched a brand-new search tool integrated into its online sales site in the fall of 2024 to optimize the customer experience. The result of extensive effort and significant investment, this new search engine is based on a powerful algorithm that provides each customer with personalized search results. The AI-powered tool learns in real time and automatically adapts the results offered to the visitor’s actions, personalizing their online shopping experience. Beyond simple text matching, the tool now presents customers with products based on their search profile.

In addition to improving the overall online shopping experience and customer satisfaction and increasing sales, the new technology becomes a valuable resource for in-store employees, who can also rely on the accuracy of search results, updated in real time, to respond to customers in-store.

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About RONA

RONA inc. is one of Canada’s leading home improvement retailers headquartered in Boucherville, Québec. The RONA inc. network operates or services some 425 corporate and affiliated dealer stores under the RONA+, RONA, Réno-Dépôt, and Dick’s Lumber banners. With a long and rich history, RONA inc. supports Canadians in their home improvement and construction projects since 1939. To achieve this, the company relies on a team of 21,000 employees, to whom it strives to provide an inclusive workplace where everyone is invited to contribute. RONA inc. has been one of the Montréal region’s Top Employers since 2021. As a result of its ongoing efforts in sustainable development, the company is recognized as one of Canada’s Greenest Employers. To learn more about the company, visit the website www.ronainc.ca.

Source: Rona Inc.