Do it Best and True Value Name Stefanie Couch as Brand Partner to Drive Growth

Do it Best and True Value are proud to announce Stefanie Couch, founder of Grit Blueprint, as a brand partner, a move aimed at enhancing brand visibility and delivering innovative, real-world strategies to help independent businesses thrive.

This collaboration represents a powerful alignment of shared values, entrepreneurial drive, operational excellence, and a deep commitment to the success of independent dealers.

“As we focus on equipping our members and retailers with modern tools and forward-thinking strategies, Stefanie brings the expertise and vision to help us do just that,” said Dan Starr, Do it Best and True Value CEO. “She understands our dealers, speaks their language, and knows how to turn great local stories into strategic growth.”

In her role as brand partner, Stefanie and her team at Grit Blueprint will support Do it Best and True Value dealers by delivering:

• Training focused on AI-powered tools, automation systems, visibility strategy, and revenue growth that help members and vendors streamline operations, attract more attention, and drive measurable results
• Automation and enablement systems that improve sales follow-up, productivity, and product knowledge across categories, including millwork, doors, windows, hardware, lawn and garden, and other building products
• Story-driven content that brings forward the leadership, people, and performance happening across the Do it Best network including dealers and vendors

Couch’s deep roots in the building materials industry, having grown up in an independent lumberyard and hardware store, give her a unique perspective and trusted voice in the channel. She’s spent years developing scalable, performance-driven solutions that directly benefit independent dealers.

“Independent dealers are the heartbeat of this industry,” said Stefanie Couch. “This partnership is about equipping them with the systems, tools, and confidence to grow stronger, smarter, and more visible. I’m honored to support the work they do and to help move both the Do it Best and True Value brands forward.”

The partnership reinforces Do it Best and True Value’s continued investment in dealer success through innovation, partnership, and modern execution, bringing together the best of local entrepreneurship and national strategy.

About Grit Blueprint

Founded by Stefanie and Ben Couch, Grit Blueprint is a brand and growth partner for the home improvement and building materials industry. They help businesses increase visibility, modernize operations, and scale results through strategic systems, automation tools, and storytelling. Learn more at gritblueprint.com.

About the Do it Best Group

Headquartered in Fort Wayne, IN, the Do it Best Group is the world’s largest hardware, lumber, and building materials buying cooperative in the home improvement industry. With nearly $6 billion in annual sales, we support thousands of independently-owned locations across the United States and in more than 60 countries worldwide. Partners in the company have the flexibility to operate under the Do it Best, True Value, or their own local store identities, offering a diverse range of branding options to best serve their communities. For more information, visit doitbestonline.com and follow us on Facebook, Instagram, and LinkedIn.

Contact:

Jaclyn Goldsborough – The Ferguson Agency – (574) 596-0818 – jaclyn@fai2.com

Source: Do It Best Corp.